We’ve been in your shoes

Reorder was born from firsthand experience. We ran a food business that delivered thousands of meals every month—and we felt the frustration of not having the right tools to manage our own online channel efficiently.

We know what it means to risk everything -your time, your savings, your family’s support- to chase a dream. Restaurant entrepreneurs are community builders. They create jobs, share culture through food, and bring people together. They power local economies in ways that go far beyond the plate.

At Reorder, our mission is to level the playing field. We give independent brands access to the same technology the big players use—so they can operate smarter, grow their margins, and maximize their long-term impact.

Global expertise

Reorder was founded by Agustin Sartorio, a tech entrepreneur and oprator with over 15 years of experience at companies like Uber, Rappi, and Hopin. He also co-founded Salads Club, he knows the challenges of both scaling tech and running a food business.

The engineering team brings deep expertise from building products used by millions across industries like fintech, education, streaming, and marketplaces. Today, they’re channeling that experience into one mission: helping small businesses win in digital commerce.